Win Black
In 2016, Black and Brown voters were targeted by vast misinformation campaigns at a scale too big for organizing groups to tackle alone. In response, A/B Partners formed the Win Black, a campaign operation designed to combat misinformation alongside 80+ of the most accomplished organizers and strategists nationwide.
My role within this project saw my taking the lead as Senior Art Director to conduct the workings of establishing and designing the campaign's identity and visual outputs including still and motion paid media content, a voter action center website, partnership co-branding, compelling pitch decks, and brand guidelines. Get the full story.