Vince
2017 marked a time a transition for Vince. We were tasked with elevating the identity of this quiet brand, while not alienating its existing audience.
My role within this project saw my taking the lead under Creative Director Jim Kaemmerling to elevate the brand's positioning in the high-end contemporary market. I was instrumental in driving a new human-centered art direction and narrative, inspired by the intimate relationship we share with our wardrobes.
My role within this project saw my taking the lead under Creative Director Jim Kaemmerling to elevate the brand's positioning in the high-end contemporary market. I was instrumental in driving a new human-centered art direction and narrative, inspired by the intimate relationship we share with our wardrobes.